# Alejandro Figueroa

> Forward Deployed Engineer at Clara and CEO of tuasistente.co and Milmanillas. I build AI assistants that sell, collect payments and book appointments on WhatsApp for businesses in Colombia and Latin America.

Engineer in Bogotá. I'm a Forward Deployed Engineer at Clara, and on the side I build tuasistente.co: AI assistants that sell over WhatsApp.

- Contact: https://www.linkedin.com/in/alejofig/
- Web: https://www.alejofig.com/en/

## Products

### [tuasistente.co](https://tuasistente.co/)

It's a platform that gives a business in Colombia its own AI assistant on WhatsApp. It answers, quotes with your prices, collects payments through a link or Nequi, creates shipping labels and books on Google Calendar, nights and holidays included. Sign-up is free: you top up credit from COP 20,000 and pay for what you use. Milmanillas sells this way.

### [Milmanillas](https://milmanillas.com/)

Event and access-control wristband shop. Sales are handled by Mili, an assistant built on tuasistente.co that quotes by volume, collects payment and creates the shipping label over WhatsApp.

## Clara

Jun 2026 — now · remote from Bogotá

- AI agents for business workflows (won the internal AI Hackathon)
- Webhooks and new integrations
- Data platform (ERP ↔ Clara's APIs and reports)
- Customer requirements → production software

## Experience

- Jun 2026 – Forward Deployed Engineer · Clara: Agents, integrations and data platform (remote)
- May 2026 – CEO & Founder · tuasistente.co: Multi-agent flows: sales, support, payments (WhatsApp); Sheets, payments and shipping integrations (Kapso)
- 2026 – CEO & Founder · Milmanillas: Event and access-control wristbands (all of Colombia); Sales handled by Mili (tuasistente.co)
- Nov 2025 – May 2026 Staff Software Engineer · Simetrik: Self-service integration platform (AWS Serverless); SDK and CLI for enterprise customers (100+); AI-assisted integration mapping (tech lead)
- Apr 2024 – Oct 2025 Integrations Engineering Manager · Simetrik: Integrations team (4 → 20 engineers); Event-driven pipeline (1B+ transactions/day)
- Apr 2022 – Apr 2024 Data Architect · Simetrik: ETL from APIs, SFTP and email (data product)
- Jul 2021 – Apr 2022 Ssr. Data Engineer · dLocal: S3 data lake with Glue and Kinesis (Spark); CDC on RDS (DMS · EMR)
- Feb – Jul 2021 Advanced Data Engineer · Growth Acceleration Partners: Serverless pipelines for Saatva (Glue · Athena)

## Education

- 2022 – 2024 Master's in Software Engineering · Universidad de los Andes
- 2013 – 2018 Mechatronics Engineering · Universidad Piloto de Colombia

## Awards and certifications

- 2026 AI Hackathon winner · Clara
- 2025 AI Hackathon winner · Simetrik
- 2023 – AWS Community Builder · Data → AI Engineering · AWS
- 2025 AWS Certified Solutions Architect – Associate · AWS
- 2025 Claude Code in Action · Anthropic

## Talks

- 2026 AWS Summit Bogotá: Autonomous QA with AgentCore, Strands and Browser Tool
- 2025 AWS Summit Bogotá: AI-ready APIs and AWS service integration
- 2025 AWS Student Community Day · Medellín: MCP on AWS
- 2025 AWS User Group · Medellín: Daily expenses: serverless with Amazon Bedrock (https://www.youtube.com/watch?v=xUc_AFIrV7k)
- 2024 AWS Summit Bogotá: Serverless architectures and orchestration
- 2023 Women Who Code · Medellín: Speaker

## Projects

- VisApp: An agent that logs into an appointment portal, checks open dates and pings WhatsApp or Telegram when an earlier one shows up. (AgentCore · S3 · Kapso)
- [FitAgent](https://github.com/alejofig): A training coach that adjusts the plan using Garmin data. (Flutter · Bedrock · Garmin)
- [Finance Tracker](https://fig.alejofig.com): Reads bank emails with an LLM and logs every expense. (SES · Lambda · DynamoDB)
- [LOL Wrapped](https://lolwrapped.com): Your League of Legends year, in stats. (Python · AWS)
- [Berghain Analysis](https://berghain.alejofig.com): Data on Berlin's club: scraping, AI extraction and charts. (Scraping · LLM · Charts)

## Links

- linkedin: https://www.linkedin.com/in/alejofig/
- github: https://github.com/alejofig
- medium: https://medium.com/@1alejofig1
- soundcloud: https://soundcloud.com/alejandro-figueroa-74